Blackout Boutique is a pop-up store created to raise awareness about the harmful impact of fast fashion.
Upon arriving at the store, visitors encounter several elements that highlight this issue. Each clothing item is assigned a climate score, there is a "tip" that underscores how poorly garment workers are paid, and at checkout, additional costs are added to reflect environmental damage and the exploitation of factory workers.
Blackout Boutique
Interaction Flowchart
Click to see the full chart
Note: the flowchart is in Dutch
Phase 1:
The person encounters a flyer or sticker in the city with a QR code. This leads them to the Blackout Boutique Instagram page, or they are approached to participate in a TikTok challenge asking where their outfit comes from.
If it turns out to be fast fashion, the presenter points them toward a fast fashion pop-up store by handing them a flyer.
Phase 2:
Upon arrival at the location, they browse through the clothing and notice that each item has a label with a “nutrition score” indicating how harmful or sustainable it is.
Phase 3:
At the counter, they see a tip jar labeled for the children who made the clothes (symbolically represented).
Phase 4:
At checkout, the cashier reveals the final price, which is significantly higher due to added fees for environmental damage and worker exploitation.